RUN LIKE A REFUGEE

Run Like a Refugee

Millions of refugee articles appear every day, making people numb for the human story behind these numbers. To make people experience the issue themselfs we created a interactive installation that makes people run like a refugee.
,br>Using the true (and horrible) story of Himan Machmudi, people could experience his journey from Iran to the Netherlands.

The Installation was developed for the kickoff of the Creative press challenge and is now moving arround the Netherlands.

WORLD’S FIRST STORY THAT IS TOLD BY USING THE OCULUS RIFT, A TREADMILL AND ARDUINO TO CONNECT THEM.

The Creative Press Challenge is a competition for Dutch creatives to get to the core of theiridea by stripping it down to a print ad. The winner gets produced, placed and submitted to the Cannes Lions festival.

Have a look at the stills below.

Credits

Concept : Thijs Biersteker
Creative direction: Thijs Biersteker + Pieter van den Heuvel.
Charity : UAF
Digital production: Thispagecannotbefound.com
Creative directors: Thijs Biersteker & Pieter van den Heuvel
Production leads: Edward Tetteroo & Jordi Buskermolen
Developers: Ilja Dvornikovs, Andrius Jakubauskas & Adrien JeanJean

Digital creative experience director:Gavin Kempenaar
Director: Daniel Nogueira (Cake film & photography)
Design: Gijs van Niftrik, Thijs Biersteker
Technical lead: Koert Gaaikema
Music & Sound design: Michiel Mullink & Dion Fanggidaej – AMP.Amsterdam
Stand Design: Thijs Biersteker, Camilo Kneppers, Gavin Kempenaar
Sound Design + Music: Michiel Mullink – Amp.Amsterdam
assistant Sound Design + Music: Dion Fanggidaej – Amp.Amsterdam
Client: de Persgroep Nederland, Stefanie van Rootselaar

Special thanks to : Himan Mahmoudi for sharing his story.

Client

UAF

Comissioned

de Volkskrant

Role

Concept - production - creative lead

Year

2015

Awards

Silver LOVIE, nominated for two Webbys featured on the Dutch National television show 'Jinek' and exhibited on multiple events.


WINNER, NOMINEE AND FEATURED