THE INTERACTIVE PUNCHING BAG TO FIGHT CANCER

The interactive punching bag to fight cancer

An Interactive Punching bag that lets everyone step into the ring and join cancer patients in their fight against cancer.

This Interactive Punching Bag lets participants ‘literally’ fight cancer through a personalized boxing game based on their cancer-risk profile. The game simulates how fast cancer can develop and challenges you to fight back the cells, donating punch by punch. We created the world’s first punchable screen consisting of 4200 leds, pressure sensors and 3d soundscape design.
The idea of allowing people to ‘donate by the punch’ also made The Interactive Punching Bag into a fundraiser of its own, now travelling from gym to gym to get more people involved in the fight against cancer.

Impact

Featured by: Fast Company, VICE, PSFK, Bored Panda, Fubiz, The Daily Dot and many others, the Interactive Punching Bag became an international PR success. The exposure resulted in cancer charities from India to the US approaching Fight Cancer to create more punching bags to help raise funds for cancer research. So one day we could knock out cancer.

Credits
Executive producer: Joris Pol -MediaMonks
Producer: Ciaran Woods- MediaMonks
Creative technologist: Ubi de Feo
Technical lead: Mart Kolthof
Developers: Dario Longobardi, Corstiaan Smorenburg,Michal Kristín, Martijn Grootendorst
Interactive Sound design : Amp.Amsterdam (Daniel Schotsborg, Bertus Pelser)

Client

Fight cancer

Commisioned

de Persgroep Netherlands

Date

aug -2015

Production

Thijs Biersteker + MediaMonks

Role

Initiator- concept- creative lead

Launch Site