LG - Optical Image stabilisation

Using a chickenly methaphor for their Image stabilisation

Taking a stab at the innovation hype going around the web we created
the lowtech metaphor for the high tech image stabilisation in the LG smartphone

Agency: SuperHeroes
Brand: LG
Geo: Europe, Netherlands
Advertising Agency: SuperHeroes, Amsterdam, The Netherlands, Krema Worldwide
Creative Directors: Rogier Vijverberg, Thijs Biersteker, Dylan Son
Art Director: Silje Lian
Creative strategist: Felipe Camara
Agency producers: Severien Jansen, Hattie Kim, Serena Choi
Production company: Czar.nl
Director: Willem Gerritsen
DOP: Gabor Deak
Producers: Hein Scheffer, Anne de Ritter
Post-production: Justin Baker / The Bakery, Fred Huergo
Music production: Massive Music


LG Electronics


23 August 2014


Creative direction,


Superheroes Amsterdam


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