In 2007 the city of Rotterdam wanted a tourist city map. We made it a city app. Get Lost. An Mobile app that made you purposely get lost in a city worth discovering every single bit off. Our biggest fan was the mayor of Rotterdam. He could not stop playing and telling the media about this innovative game promoting his city. Two fans of the game made a nice fan film that explains the idea pretty well.
City of Rotterdam
11 june 2007
Creative, artdirection, experience design