Launching a new building without having an actual building is hard.
We used the only material available on the construction site. The sand. With the sand we created a 15m2 model of the building and brought it alive with the essence of film, projection. Creating one of the first dutch videomapping experiences on a giant Sand castle.
Agency : Wieden+Kennedy
Creative : Thijs Biersteker + Karian Weijers
Artist : Theo Watson
Sculpture : The Sandfactory
Creative Alvaro Sotomayor &
directors: Carlo Cavallone
Sound design : Theo Watson
SHORTLIST Outdoor Cannes Lions 2010
GOLD ADCN award best Art direction 2009
SILVER ADCN award best design 2009
5 times shortlist ADCN 2010
EYE film museum
Wieden + Kennedy
Concept - production - creative lead